Maximize Reach with PPC

Targeted Traffic, Higher Conversions

Let Your PPC Skills Shine with Expert Training

  • 4 Weeks
  • All levels
  • 3 Lesson
  • 0 quizzes
  • 26 students

10,000 PKR

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Master the fundamentals of PPC advertising at Skillnet. Learn how to design effective ads, select keywords, and set up campaigns across platforms like Google Ads and Bing Ads. Gain the expertise to manage budgets, optimize bids, and measure campaign success.

Drive Traffic and Boost Conversions

Imagine driving high-quality traffic to your website, maximizing your ad spend, and boosting your business performance! Our course will teach you how to create, manage, and optimize PPC campaigns that generate results. Ready to start building your PPC future?

Introduction to PPC Advertising (15 hours)
  • Basics of PPC and Ad Platforms (Google Ads, Bing Ads)
  1. Understand how PPC works and its role in digital marketing.
  2. Explore major platforms like Google Ads and Bing Ads.
  • Setting Up Ad Accounts
  1. Step-by-step process of creating PPC accounts on Google Ads and Bing Ads.
  2. Navigating account settings and ensuring proper configuration.
  • Understanding Search and Display Networks
  1. Learn the difference between search network and display network campaigns.
  2. Understand how to target ads for maximum reach.
  • Keyword Research and Targeting
  1. Use keyword research tools like Google Keyword Planner to identify valuable keywords.
  2. Learn to create a keyword strategy for high-conversion campaigns.
  • Structuring PPC Campaigns
  1. Set up PPC campaigns, ad groups, and ad copy for targeted audiences.
  2. Organize keywords into relevant ad groups.
  • Setting Budget and Bidding Preferences
  1. Define budgets and set bid strategies for optimal ad spending.
  2. Understand CPC, CPM, and CPA bidding models.
  • Ad Extensions
  1. Add ad extensions like site links, callouts, and structured snippets.
  2. Learn how to use extensions to improve ad performance.
  • Defining Campaign Goals
  1. Determine clear campaign goals, such as lead generation, sales, or brand awareness.
  2. Align ad objectives with business goals for measurable results.
  • Geo-Targeting
  1. Learn how to set up geographical targeting for local and international campaigns.
  2. Optimize ads based on user locations.
  • Scheduling Ads
  1. Understand how to schedule ads to run at specific times and days for optimal performance.
  2. Use dayparting to target ads when your audience is most likely to convert.
Ad Creation and Optimization (15 hours)
  • Writing Effective Ad Copy
  1. Learn how to craft compelling ad copy that resonates with your target audience.
  2. Understand the importance of clear calls-to-action (CTAs).
  • Designing Ad Creatives for Search and Display Ads
  1. Create effective visual ads for display networks.
  2. Use tools like Canva or Adobe Spark to design engaging ad visuals.
  • Bidding Strategies and Budget Allocation
  1. Explore various bidding strategies like manual bidding, automated bidding, and enhanced CPC.
  2. Learn how to allocate budgets effectively to optimize ROI.
  • Implementing A/B Testing
  1. Run A/B tests on ads, landing pages, and keywords to determine which versions perform best.
  2. Use split testing to continuously improve ad campaign performance.
  • Keyword Match Types and Negative Keywords
  1. Understand the different keyword match types: broad, phrase, exact, and negative keywords.
  2. Use negative keywords to prevent irrelevant traffic.
  • Ad Rotation and Optimization
  1. Learn how to rotate multiple ad creatives to find the best-performing ads.
  2. Use ad performance data to optimize ad copy and creatives.
  • Mobile Optimization for Ads
  1. Understand how mobile optimization impacts ad performance.
  2. Optimize ads for mobile devices to improve CTR and conversions.
  • Tracking Conversions and Setting Up Goals
  1. Set up conversion tracking in Google Ads and Bing Ads.
  2. Define measurable goals such as purchases, sign-ups, or inquiries.
  • Quality Score Optimization
  1. Learn how to improve your ads’ quality score by optimizing relevance, CTR, and landing page experience.
  2. Understand the importance of quality score for reducing costs and increasing ad rank.
Analytics and Reporting (15 hours)
  • Tracking Conversions and ROI
  1. Use Google Ads and Bing Ads conversion tracking to measure campaign success.
  2. Calculate ROI and evaluate the effectiveness of your PPC campaigns.
  • Understanding Key PPC Metrics: CPC, CTR, Quality Score
  1. Deep dive into key metrics like cost-per-click (CPC), click-through rate (CTR), and quality score.
  2. Learn how to optimize these metrics to improve campaign performance.
  • Using Google Analytics for PPC Insights
  1. Integrate Google Ads with Google Analytics to track visitor behavior.
  2. Analyze user behavior and adjust PPC campaigns accordingly.
  • Tracking and Analyzing Campaign Performance
  1. Set up custom reports to track campaign performance in Google Ads and Analytics.
  2. Evaluate the results and make data-driven decisions.
  • Understanding Ad Auction Insights
  1. Learn about auction insights and how to gain an edge over competitors.
  2. Use auction data to adjust bids and improve ad ranking.
  • Using Reports to Identify Opportunities for Improvement
  1. Leverage performance reports to identify areas for improvement in campaigns.
  2. Use insights to optimize ad copy, targeting, and bidding.
  • Implementing Dayparting for Performance Optimization
  1. Analyze reports to understand when ads perform best and adjust ad schedules accordingly.
  2. Optimize ad spend by focusing on peak performance periods.
  • Managing Ad Frequency and Impression Share
  1. Learn how to manage ad frequency to avoid overexposure to the same users.
  2. Monitor impression share to gauge the competitiveness of your ads.
  • Budgeting and Adjusting Bid Strategies
  1. Use reports to adjust your bids and budgets based on performance.
  2. Learn how to reallocate budget to higher-performing campaigns.
  • Identifying Trends and Predicting Campaign Performance
  • Analyze historical data to predict future campaign trends.
  • Use predictive analytics to guide future PPC strategies.
Campaign Strategy and Final Project (15 hours)
  • Creating a Comprehensive PPC Campaign Strategy
  1. Build a complete PPC campaign strategy, including goal setting, budget allocation, and ad targeting.
  2. Align your strategy with business objectives for measurable success.
  • Final Project: Launch a PPC Campaign
  1. Apply knowledge from the course to create and launch a live PPC campaign.
  2. Implement your campaign strategy across platforms like Google Ads or Bing Ads.
  • Advanced Bidding Strategies
  1. Explore automated bidding strategies like Target CPA and ROAS.
  2. Learn how to adjust bids based on performance and goals.
  • Creating Landing Pages for PPC Campaigns
  1. Design optimized landing pages to improve conversion rates from PPC ads.
  2. Use A/B testing on landing pages to determine the most effective layouts.
  • Analyzing Final Project Performance
  1. Track the performance of the final project campaign and analyze key metrics.
  2. Compare your results with industry benchmarks to evaluate success.
  • Continuous Optimization for PPC Campaigns
  1. Learn how to optimize your campaigns continuously by analyzing data and making adjustments.
  2. Implement strategies for improving CTR, conversion rates, and reducing costs.
  • Writing a Final Report
  1. Write a detailed report on the final PPC campaign, including goals, strategies, and performance.
  2. Summarize key findings and propose improvements for future campaigns.
  • Preparing for Client Presentation
  1. Create a professional presentation to showcase your PPC strategy and campaign performance.
  2. Present your findings and recommendations to stakeholders or clients.
  • Troubleshooting and Resolving Common Issues
  1. Learn how to resolve common PPC issues like low-quality score, disapproved ads, or budget limits.
  2. Understand how to troubleshoot technical and performance-related issues.
  • Final Review and Feedback
  • Review your final project with peers or instructors to gather feedback and areas for improvement.
  • Make necessary adjustments to the project and refine your PPC strategy.

Learning Outcomes

  • Master PPC Tools and Platforms: Gain expertise in Google Ads, Bing Ads, and other PPC platforms to effectively set up, manage, and optimize campaigns for maximum reach and performance.
  • Create Effective Ads and Targeting Strategies: Learn how to write compelling ad copy, design attractive creatives, and use advanced keyword research and targeting techniques to reach the right audience.
  • Optimize PPC Campaigns for ROI: Understand bidding strategies, budget allocation, A/B testing, and quality score optimization to maximize return on investment (ROI) and minimize costs.
  • Analyze PPC Campaigns with Analytics Tools: Use Google Analytics and other reporting tools to track performance metrics such as CPC, CTR, conversion rate, and ROI to refine and optimize campaigns.
  • Develop Comprehensive PPC Campaign Strategies: Design and implement a comprehensive PPC strategy that aligns with business goals, including campaign setup, monitoring, and optimization for continuous improvement.

 

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