Rank Higher with SEO

Drive traffic, boost visibility.

Elevate your online presence and connect with your audience through tailored SEO solutions.

  • 4 Weeks
  • All levels
  • 3 Lesson
  • 0 quizzes
  • 26 students

20,000 PKR

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Master the art of Search Engine Optimization with Skillnet. Our SEO courses cover all aspects of search engine optimization, from keyword research and on-page optimization to off-page techniques and technical SEO. Gain the expertise to boost your website’s visibility and attract more organic traffic.

Master search rankings with Skillnet's SEO courses.

Imagine your website showing up at the top of Google searches! After our SEO course, you’ll have the skills to make that happen. You’ll learn how to attract more customers organically, boost your online visibility, and build a strong online presence. Sounds good, right?

Introduction to SEO (15 hours)
  1. Basics of SEO
  • What is SEO?
  • Why SEO is important for websites and businesses.
  1. History of Search Engines
  • Evolution of search engines.
  • How search engines work (crawling, indexing, and ranking).
  1. Types of SEO
  • On-Page SEO.
  • Off-Page SEO.
  • Technical SEO.
  • Local SEO.
  1. Understanding Search Engine Algorithms
  • Key algorithm updates (Panda, Penguin, Hummingbird).
  • Impact of updates on rankings.
     5. Keyword Research Basics
  • What are keywords and their role in SEO?
  • Short-tail vs. long-tail keywords.
  • Keyword intent: Informational, navigational, transactional.
  1. Keyword Research Tools
  • Google Keyword Planner.
  • Ubersuggest.
  • SEMrush and Ahrefs.
  1. Competitor Analysis
  • How to analyze competitors' SEO strategies.
  • Identifying gaps in their keywords and content.
  1. Understanding SERPs
  • Anatomy of a search engine results page.
  • Types of SERP features (featured snippets, knowledge panels).
  1. SEO Terminology
  • Common terms like backlinks, anchor text, bounce rate, etc.
  1. Introduction to Content and SEO
  • How content drives SEO.
  • Importance of high-quality and relevant content.
On-Page and Off-Page SEO (15 hours)
  1. On-Page SEO Overview
  • What is On-Page SEO?
  • Key elements of On-Page SEO.
  1. Optimizing Meta Tags
  • Title tags.
  • Meta descriptions.
  • Meta keywords (importance in modern SEO).
  1. Content Optimization
  • Best practices for SEO-friendly content.
  • Using keywords naturally in content.
  • Internal linking strategies.
  1. Header Tag Optimization
  • Using H1, H2, H3 tags effectively.
  • Structure of web content.
  1. Image SEO
  • Importance of alt text.
  • Optimizing image file sizes and formats.
  1. Off-Page SEO Overview
  • What is Off-Page SEO?
  • Importance of backlinks in rankings.
  1. Backlink Strategies
  • Building high-quality backlinks.
  • Avoiding black hat link-building techniques.
  1. Outreach and Guest Posting
  • How to connect with other websites for backlinks.
  • Writing guest posts for high-authority sites.
  1. Social Media and SEO
  • Role of social media in driving traffic.
  • Social signals and brand mentions.
  1. Tools for On-Page and Off-Page SEO
  • Using SEMrush for audits.
  • Ahrefs for backlinks and competitor analysis.
  • Google Analytics to measure performance.
Technical and Local SEO (15 hours)
  1. Technical SEO Overview
  • Why technical SEO is important.
  • Common technical issues that impact rankings.
  1. Website Speed Optimization
  • Measuring page speed with tools like PageSpeed Insights.
  • Techniques to improve load times.
  1. Mobile Responsiveness
  • Importance of mobile-friendly websites.
  • Testing mobile responsiveness with tools.
  1. URL Structure Optimization
  • Best practices for SEO-friendly URLs.
  • Canonical tags and duplicate content.
  1. Sitemap and Robots.txt
  • Creating and submitting XML sitemaps.
  • Configuring robots.txt files.
  1. Local SEO Overview
  • What is Local SEO?
  • Why Local SEO matters for businesses.
  1. Google My Business (GMB)
  • Setting up and optimizing a GMB profile.
  • Managing reviews and Q&A on GMB.
  1. Local Citations
  • Building consistent NAP (Name, Address, Phone) citations.
  • Using local directories for SEO.
  1. Schema Markup
  • What is schema markup?
  • Implementing structured data for local businesses.
  1. Technical SEO Tools
  • Screaming Frog for site audits.
  • GTmetrix for speed analysis.
  • Google Search Console for technical insights.
Advanced Strategies and Project (15 hours)
  1. Advanced SEO Trends
  • Voice search optimization.
  • AI and machine learning in SEO.
  1. Core Web Vitals
  • What are Core Web Vitals?
  • Measuring and optimizing CWV.
  1. E-A-T (Expertise, Authoritativeness, Trustworthiness)
  • Understanding its role in content and rankings.
  • How to build E-A-T for your site.
  1. SEO Audits
  • Step-by-step guide to auditing a website.
  • Using tools to identify issues.
  1. Algorithm Updates
  • How to adapt to Google algorithm changes.
  • Case studies of algorithm impacts.
  1. Content Marketing for SEO
  • How to create evergreen content.
  • Content distribution strategies.
  1. Link-Building Best Practices
  • Advanced link-building techniques.
  • Avoiding penalties from low-quality links.
  1. Analytics and Reporting
  • Tracking SEO performance with Google Analytics.
  • Creating detailed SEO reports.
  1. Final Project Development
  • Researching a website’s SEO performance.
  • Developing a full SEO strategy (keyword plan, technical audit, content plan).
  1. Presentation of Final Project
  • Presenting findings and strategies to the class.
  • Receiving feedback and suggestions for improvement.

Learning Outcomes

This SEO course equips students with the knowledge and skills necessary to enhance website visibility and drive organic traffic. Upon successful completion, students will be able to.

  • Conduct in-depth keyword research and competitor analysis to identify relevant search terms.
  • Implement effective on-page optimization techniques, including optimizing website content, meta descriptions, and image alt text.
  • Develop and execute off-page SEO strategies, such as building high-quality backlinks and leveraging social media.
  • Analyze website performance data using tools like Google Analytics and identify areas for improvement in SEO campaigns.
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