Engage & Grow with Social Media

Build your brand, connect with audiences.

We help you connect with your audience and achieve real results.

  • 4 Weeks
  • All levels
  • 3 Lesson
  • 0 quizzes
  • 26 students

15,000 PKR

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Learn Social Media Management at Skillnet. Our course covers everything from creating content to tracking results. Build the skills to manage your brand’s online presence like a pro.

Master social media with Skillnet—run campaigns, grow engagement, and build loyalty.

Imagine your brand standing out on platforms like Instagram and Facebook! Our course will teach you to create content that clicks, plan smart strategies, and measure success. Ready to get started?

Introduction to Social Media Management (15 Hours)
  1. Social Media Overview
  • What is social media management?
  • Importance of social media for businesses.
  1. Understanding Social Media Platforms
  • Key platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
  • Choosing the right platform for your brand.
  1. Social Media Trends and Statistics
  • Current trends in social media marketing.
  • Insights into audience behavior and platform usage.
  1. Identifying Target Audiences
  • Creating audience personas.
  • Segmenting audiences based on demographics, interests, and behavior.
  1. Competitor Analysis
  • How to research competitors' social media strategies.
  • Identifying gaps and opportunities.
  1. Content Types and Their Role
  • Types of content: posts, stories, reels, videos, blogs.
  • Aligning content types with goals.
  1. Social Media Goals and KPIs
  • Setting clear objectives for campaigns.
  • Key performance indicators (KPIs) to track success.
  1. Introduction to Social Media Tools
  • Overview of tools like Hootsuite, Buffer, and Canva.
  • How tools streamline management and analytics.
  1. Basics of Content Strategy
  • Crafting a content calendar.
  • Understanding the importance of consistency.
  1. Branding and Visual Identity
  • Establishing a cohesive brand voice and style.
  • Importance of logos, colors, and tone.
Content Creation and Platform Strategies (15 Hours)
  1. Content Creation Fundamentals
  • Writing compelling captions and headlines.
  • Designing engaging visuals and graphics.
  1. Photography and Videography for Social Media
  • Basics of taking quality photos and videos.
  • Tips for lighting, framing, and editing.
  1. Storytelling in Social Media
  • Crafting stories that connect with audiences.
  • Balancing emotions and information in posts.
  1. Platform-Specific Strategies
  • Instagram: reels, carousels, and hashtags.
  • Facebook: groups, ads, and posts.
  • LinkedIn: professional content and networking.
  • YouTube: video creation and optimization.
  1. Hashtags and Trends
  • Finding and using trending hashtags.
  • Participating in platform-specific trends.
  1. Scheduling and Automation
  • How to plan posts using scheduling tools.
  • Balancing automation with authentic interaction.
  1. Content Repurposing
  • Adapting content for different platforms.
  • Maximizing content reach and engagement.
  1. Creating Viral Content
  • Elements of shareable and viral posts.
  • Leveraging memes, humor, and timely topics.
  1. User-Generated Content (UGC)
  • Encouraging audiences to create content.
  • Sharing UGC to build trust and engagement.
  1. Live Sessions and Events
  • How to plan and execute live streams.
  • Engaging with audiences in real-time.
Engagement, Outreach, and Advertising (15 Hours)
  1. Audience Engagement Techniques
  • Responding to comments and messages.
  • Building a community around your brand.
  1. Social Listening
  • Monitoring brand mentions and feedback.
  • Using insights to improve strategies.
  1. Influencer Marketing
  • Finding and collaborating with influencers.
  • Measuring influencer campaign ROI.
  1. Paid Advertising Basics
  • Understanding social media ad formats.
  • Setting up a basic ad campaign.
  1. Facebook and Instagram Ads
  • Targeting options and audience segmentation.
  • A/B testing for ad optimization.
  1. LinkedIn Advertising
  • Sponsored content and InMail ads.
  • Best practices for professional networks.
  1. Outreach and Partnerships
  • Reaching out to potential collaborators.
  • Building long-term partnerships.
  1. Community Management
  • Fostering active discussions in groups.
  • Handling negative comments or crises.
  1. Contests and Giveaways
  • Planning successful contests.
  • Rules and best practices for giveaways.
  1. Retargeting Campaigns
  • Understanding the basics of retargeting.
  • How to re-engage users who interacted with your content.
Analytics, Strategy Development, and Final Project (15 Hours)
  1. Social Media Analytics
  • Importance of tracking metrics.
  • Using analytics tools on each platform.
  1. Metrics That Matter
  • Key metrics: reach, engagement, impressions, clicks.
  • Understanding ROI from social media campaigns.
  1. Reporting and Insights
  • Creating performance reports.
  • Presenting data to stakeholders.
  1. SEO and Social Media
  • Role of social media in driving organic traffic.
  • Integrating social media with an SEO strategy.
  1. Advanced Advertising Techniques
  • Optimizing ads for better results.
  • Advanced targeting methods.
  1. Crisis Management
  • Dealing with negative feedback or PR issues.
  • Turning challenges into opportunities.
  1. Emerging Social Media Trends
  • Understanding AI and automation in social media.
  • Preparing for future trends and technologies.
  1. Strategy Development
  • Building a long-term social media strategy.
  • Aligning strategy with business goals.
  1. Final Project Planning
  • Researching a brand’s social media performance.
  • Developing a comprehensive content plan.
  1. Project Presentation
  • Presenting strategies and insights.
  • Receiving feedback and refining approaches.

Learning Outcomes

This Social Media Management course provides students with the tools and expertise needed to grow a brand’s online presence and boost engagement. Upon completion, students will be able to:

  • Perform detailed audience research and competitor analysis to identify trends and opportunities.
  • Apply effective content strategies, including creating compelling posts, optimizing captions, and designing visually engaging media.
  • Plan and execute outreach strategies, such as collaborations, influencer partnerships, and paid advertising campaigns.
  • Utilize analytics tools to monitor performance metrics and refine social media strategies for better results.
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